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Chicks Can Be Wingmen Too!

Chicks Can Be Wingmen Too!

We’re not dating,” Alec said again. “Oh?” Magnus said. “So you’re just that friendly with everybody, is that it?” - Cassandra Clare, City of Ashes Valentine’s Day is upon us, and although most people are thinking about romantic love this time of year, there is another kind of love we should consider putting some effort into. Many of my clients are entrepreneurs and businesses who are looking for guidance in establishing or building their brands. Often by the time we meet, they are unsure of what branding actually is and how or why it is needed for their businesses. As of late it has become a buzz word in business circles, but that doesn’t diminish the true value that branding provides to any business or personal brand. Branding IS your business. From the business strategy that is the framework for your business to your website and how the receptionist answers the phone, it’s the perception that your audience has of you based on every experience they’ve had with your brand. I hate to see entrepreneurs bogged down in the smoke and mirrors that has been created around branding. It becomes a barrier to making their dreams of starting and owning a successful business that they can be proud of come true. As a teacher at heart, I’ve developed ways to simplify branding for my clients so that they can create and maintain the brand love that they want from their audience and keep them coming back for more. How do you do that? You do the same thing you would do with any other relationship that you are committed...