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Do I Really Have to Sell Out to Achieve Success?

Do I Really Have to Sell Out to Achieve Success?

I could hear the exasperation in her voice as she recalled a recent experience at an event where the event hostess used some, shall we say, interesting techniques in order to sell people into her high-end mastermind program. She threw it out there, “what if we have to sell out in order to make it?” My heart sank. I know the frustration and the feeling of helplessness when you’re trying to build a business and you know part of that is inviting people to work with you and all of the ways you’ve been taught to do it just don’t sit well with you. There’s this part of you that is screaming “NO! I don’t want to do it that way!” but what other way is there? Is there a way for me to grow my business without becoming the snake oil saleswoman? Do I really have to lie, manipulate and deceive people just to get them to work with me? This is NOT what I signed up for. I started my business because I genuinely wanted to help people, not lie to them. And while I am a high achiever, surely there has to be another way. I know there are gurus and experts out there who are teaching you the mind tricks, the psychology and the many ways to entice people to work with you. And the truth is, it works! Many of us have undoubtedly made purchases based on some of these tactics and if truth be told, we may have used them ourselves. But at the core of our being, we’ve been looking for another...